Pop-up retailing takes hold locally | Bangkok Post: business

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Pop-up retailing takes hold locally

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A new trend has emerged to offer a diverse shopping experience, and Siam Piwat Co has quickly adopted it. 

‘We created Another Alternative to cope with fast-moving global trends,’ says Ms Parisa.

Pop-up retail or flash retailing involves the opening of short-term sales spaces for brands or shops. Siam Piwat, the operator of Siam Center, is offering a pop-up store zone to let customers shop and eat in the same area.

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