MEDIA
Online ads poised to hit B13.5bn in 2011
Online advertising, particularly on social networking media, is projected to rise to 15% of total ad spending next year, says Thomas Idea, a digital marketing specialist.
Consumer product firms are especially attuned to social networks, says Ms Uraiporn.
"We have seen a shift in spending toward online ads since early this year," said CEO and senior consultant Uraiporn Cholsirirungskul.
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About the author

- Writer: Prapasri Vasuhirun
- Position: Writer

