MEDIA
Aegis predicts up to 10% Thai ad growth
Aegis Media, a major global media planner and buyer, is confident Thailand's advertising industry will grow by 8% to 10% this year as the overall economy improves, says Nick Waters, CEO for Asia-Pacific.
‘‘Online ads will continue to grow for the next four to five years before reaching a plateau. After that, mobile marketing will benefit from 3G technology,’’ saysMr Waters. KOSOL NAKACHOL
As the country's GDP is predicted to rise by at least 4% to 5% and consumer demand for both goods and services will rise, the CEO believes the ad market will overshoot GDP this year.
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About the author
- Writer: Prapasri Vasuhirun
- Position: Writer
