BEVERAGES
Steve Jobs inspires Big Cola brander to follow his heart
- Published: 28/12/2011 at 08:27 AM
- Newspaper section: Business
After spending a decade in Thailand's beverage industry, Big Cola's brand builder, Chanin Thiencharoen, decided to start his own business.
Optimus Co was recently set up with 2 million baht in registered capital to engage in brand building and marketing consultancy services for Thai producers.
Mr Chanin left Ajethai Co, the producer of Big Cola soft drinks, after he was inspired by Steve Jobs' speech that ended with: "Your time is limited, so don't waste it living someone else's life. You need to have the courage to follow your heart."
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About the author
- Writer: Pitsinee Jitpleecheep
- Position: Business Reporter
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