TELECOMMUNICATIONS
Samsung vows to keep market lead
- Published: 13/01/2012 at 08:42 AM
- Newspaper section: Business
Samsung is determined to bolster what it calls its "tech-led success strategy" this year to maintain its market leadership in the wake of record sales growth of 102% last year.
Actor Nadej Kukimiya (left), Samsung’s brand ambassador, shows the Galaxy Note while Wichai Pornpratang holds the Galaxy Tab 7.7.
The South Korean handset maker vows to spend 6-10% of total revenue for marketing in the first quarter to accelerate sales growth.
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About the author
- Writer: Srisamorn Phoosuphanusorn
- Position: Deputy Business Editor
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