RIM lays out new BlackBerry strategy to grab market share
- Published: 20/01/2012 at 02:34 AM
- Newspaper section: Business
Research In Motion (RIM), the maker of BlackBerry smartphones, is moving into touchscreen territory in a bid to tap young buyers and regain market share lost to Android and Apple's iPhone.
Yoong: Price cuts and new models will help
The move is aimed at boosting RIM's portion of the Thai market, the second largest in Southeast Asia.
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About the author
- Writer: Suchit Leesa-nguansuk
- Position: Reporter
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