Shop till you drop
New augmented-reality technology is poised to reshape the entire retail store experience
- Published: 18 Jul 2012 at 00.00
- Newspaper section: Business
If you are looking for a wish-list item or even a bra, a new augmented reality shopping platform is offering the next generation of in-store shopping on smartphones by simulating the fitting room experience.
Retailers are using AR technology to promote sales and enhance shoppers’ experience.
I.C.C. International Plc, the maker of Wacoal bras, is introducing an interactive multi-touchscreen display using augmented reality (AR) technology to bring a new experience for shoppers.
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