Third-ranked mobile operator True Move is gearing up to migrate its existing second-generation (2G) customers to 3G service by offering a smartphone priced below 3,000 baht.
Celebrity presenter Urassaya ‘‘Yaya’’ Sperbund (left) joins Adhiruth Thothaveesansuk, True Corporation’s managing director for mobile business, in showing off the Android-based smartphone Go Live S1, priced at 2,990 baht. It features preloaded applications for shopping, travel and photo framing.
The move is aimed at boosting its 3G subscriber base to 4 million by year-end, from 2.5 million, said Adhiruth Thothaveesansuk, the managing director for mobile business at True Corporation.
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