Channel 7 eyes sports events
- Published: 22 Nov 2012 at 00.00
- Newspaper section: Business
Channel 7 insists it will spend 1 billion baht in the next two to four years to secure more broadcast rights for big sporting events in a bid to strengthen its viewership.
Palakorn Somsuwan, assistant managing director for programming and advertising of Bangkok Broadcasting & TV Co (BBTV), the broadcaster of Channel 7, said it was trying to secure more broadcast rights for sports events at national, regional and international levels, particularly when Thai teams are competing.
"Channel 7 has positioned itself as a sports channel for Thai people for a long time, so we will try to make our audiences happy to watch more sport games," he said.
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