Channel 7 eyes sports events | Bangkok Post: business

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Channel 7 eyes sports events

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Channel 7 insists it will spend 1 billion baht in the next two to four years to secure more broadcast rights for big sporting events in a bid to strengthen its viewership. 

Palakorn Somsuwan, assistant managing director for programming and advertising of Bangkok Broadcasting & TV Co (BBTV), the broadcaster of Channel 7, said it was trying to secure more broadcast rights for sports events at national, regional and international levels, particularly when Thai teams are competing.

"Channel 7 has positioned itself as a sports channel for Thai people for a long time, so we will try to make our audiences happy to watch more sport games," he said.

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