ANIMATION
AI gets LINE merchandising deal, starts Doraemon drive
- Published: 27 Dec 2012 at 00.00
- Newspaper section: Business
Animation International (Thailand) Co or AI expects sales growth of 20% next year after obtaining a licence to sell merchandise for the free mobile LINE chat application.
Expect to see more of this cat in 2013, as its Thailand licence owner plans to expand the line into department stores and other modern trade outlets while increasing the age range of customers, says Mr Pariphan (left) and Mr Thawach.
The animation licensing firm, which is a joint venture between the Hong Kong-based Animation International Ltd and JSL Co, recently obtained a licence from NHN Japan Corporation to become the sole manager of its merchandise.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.
