ADVERTISING
Media association proposes inflation reference rate
- Published: 1 Feb 2013 at 00.00
- Newspaper section: Business
The Media Agency Association of Thailand (MAAT) will develop a media inflation reference to set a standard for the advertising industry.
Recently media agencies set their own media inflation rates based on different calculation methods. The rate differentiation affected the efficiency of media planning for clients because it did not reflect the real economic environment.
The major factors influencing media inflation are rising ad rates and changing consumer behaviour.
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