Organisations have embraced social media for tasks such as marketing, product design and recruiting. Many have found that social media can increase productivity, spark innovation and create a more collaborative corporate community. However, social media are not only a forum for new or expanded marketing strategies. The use of social media in the workplace also has its benefits.
Many companies object to allowing staff to use social networks during working hours, but they could be rewarded by being generous. PATTARAPONG CHATPATTARASILL
The UK's largest telecoms company, British Telecom (BT), views social media as a way to equip its people with the information needed to excel in a fast-changing and competitive marketplace.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.