JobsDB launches massive marketing initiative | Bangkok Post: business

Business > Telecom

JobsDB launches massive marketing initiative

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JobsDB, the Asia-Pacific region's largest recruitment website, is embarking on a major facelift to cater to changing consumer lifestyles and expectations. 

The company has increased its marketing budget by 50% this year to promote the use of internet and mobile job search channels.

Adrian Chng, chief executive of JobsDB Group in Hong Kong, said this year's budget is the biggest since its inception. The money is slated to build brand awareness, especially in the mass media.

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