SOS aims for expansion, house brand | Bangkok Post: business

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SOS aims for expansion, house brand

Symbols of Style (SOS), the online fashion and lifestyle magazine and shopping planner, will introduce its own house brand and seek a listing on the local bourse in a bid to expand throughout Southeast Asia.

Natcharee Srirojchanapong, managing director of the world’s first ‘shop-able magazine’, says the explosion in smartphone use will see online shopping grow exponentially.

The SOS website (www.symbolsofstyle.com), launched last April, allows readers to purchase featured products online with a return guarantee.

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