GMM Grammy, the country's biggest entertainment company, set a 200-million-baht budget to enhance its GMM One channel with dramatic content and bolster its bid for a high-definition digital TV licence.
Soap operas will be 80% of the channel's total content, with the rest game shows. The content will be newly produced by subsidiaries such as A-time Media, GTH and GMM TV.
"We focus on drama because it's the most popular content," said Takonkiet Viravan, managing director of GMM One.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.