Telecom bidders vie to stand out in Myanmar ‘beauty contest’ | Bangkok Post: business

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Telecom bidders vie to stand out in Myanmar ‘beauty contest’

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Bidders for telecom licences in Myanmar are stepping up activities in the country in hopes of scoring high in a “beauty contest” being held by consultants hired by the government. 

The 12 shortlisted candidates were prequalified on April 11. The two successful applicants will be named on June 27. The government intends to finalise the granting of licences by September.

The government engaged Munich-based Roland Berger, a global marketing strategy consulting group with about 50 offices worldwide, to map out the selection criteria.

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