Paiboon Damrongchaitham, the chairman of GMM Grammy Plc, the country's largest entertainment company, carries a big smile on his face these days, as the last piece will soon be placed in his business jigsaw puzzle.
He has been waiting 15 years for digital TV. Grammy will bid for three digital TV licences in September or October and expects to pay as much as 4 billion baht.
Digital TV will help transform Grammy from a mere airtime renter and content provider into an owner of mass media. And the new operation will support its existing satellite- and pay-TV business.