Battle of the broadcasters | Bangkok Post: business

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Battle of the broadcasters

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Up until last year, Malaysia’s only pay-TV company was certain no one could ever break its monopoly. Some players with big ambitions had come and gone in the past, but none could shake Astro from its pole position. 

For nearly two decades Astro has entertained Malaysians with a variety of content offerings via its direct-to-home satellite technology, growing from fewer than two dozen channels to more than 160 now.

It is now in 3.5 million of the country’s 6.7 million TV households. By 2017, the industry research group Frost & Sullivan predicts there will be 7.6 million households in the country.

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