GMM Z, the satellite-TV unit of GMM Grammy Plc, is aggressively focusing on content improvement and pushing marketing activities for its pay-TV services to achieve higher profits within the next two years.
DewWaratangtagoon (right), chief operating officer for platform strategy and sponsorships, and Fahmai Damrongchaitham, chief operating officer for satellite TV, explain GMMZ’s new pay- TV service.
The satellite-TV unit is unprofitable at present. Grammy posted 731 million baht in net losses during the first nine months of 2013, mostly from GMM Z.
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