Line Corporation, operator of the free call and messaging app, will launch its own cartoon character merchandising products in Thailand next year to capitalise on its huge user base here.
Nuttawut Lertsrimongkol, the senior manager for global business at Line Thailand, said the move by the Japanese firm is aimed at creating a new revenue stream.
Line has 39 official accounts. It will establish a local permanent office early next year with at least 20 staff.
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