Facebook, WhatsApp deal shapes future of industry | Bangkok Post: business

Business > Telecom

Facebook, WhatsApp deal shapes future of industry

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The most recent global acquisition of mobile messaging app WhatsApp by Facebook for US$19 billion looks set to shape the future of social mobile commerce industry, say leading e-commerce players and research firms. 

Facebook Inc is placing a $19-billion bet on reaching its next billion mobile users with the acquisition of WhatsApp, a popular messaging service that lets people send texts, photos and videos on their smartphones.

The deal is by far Facebook’s largest and bigger than any involving Google Inc, Microsoft Corporation or Apple Inc.

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