TV operators ink MoU to monitor ads | Bangkok Post: business

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TV operators ink MoU to monitor ads

Watchdog backs move to self-regulate

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A total of 24 digital TV operators have tightened their self-regulation of advertising content with cooperation from ad agencies. 

They signed a memorandum of understanding (MoU) with the Advertising Association of Thailand (AAT), the Professionals of Broadcasting Council Thailand and the Federation of Radio and Television Professional with the aim to lift up the broadcasting industry.

AAT president On-Usa lumliangpol said the increase in the number of free TV channels to 24 from six has prompted the association to improve its monitoring system.

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