Media agencies are concerned about the lower efficiency of advertising costs due to a decline in ratings for free TV channels in the analogue system.
Atipol: Monitoring ratings closely
Atipol Ithivatana, chief executive of Starcom MediaVest Group, a unit of Publicis media agency, said free TV channels in the analogue system showed a 8-15% drop in ratings. This might be due to the re-arrangement of channel numbers on satellite and cable TV platforms and the broadcast trials by digital TV channels.
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