China’s massive market made deal an easy call | Bangkok Post: business

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China’s massive market made deal an easy call

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True Corporation is looking to expand into the Chinese market after clinching a partnership deal with global telecom giant China Mobile International Ltd. 

Suphachai Chearavanont, president and chief executive of True, said the pact would not only breathe new life into the company but also create a benchmark for the local mobile market and help the company transform itself into a "technology trendsetter".

By aligning with the world's biggest mobile company and its subscriber base of 800 million, True expects to tap China's huge population.

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