Finnish handset maker Nokia, a unit of Microsoft Devices Group, has finally jumped on the low-cost smartphone bandwagon after Chinese brands began storming the Thai market with affordable but feature-packed phones.
Presenters display the new Nokia Lumia 530. Retailing at 3,690 baht, it is the lowest price for a smartphone from an international brand.
Its first low-cost smartphone, the Lumia, is aimed at first-time smartphone buyers — the vast majority of the country's users who are migrating to smartphones and third-generation (3G) wireless broadband service.
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