Acer Computer (Thailand), the local operating unit of the world's fourth-largest computer maker, will use Thailand as its logistics and spare parts hub for Indochina to capitalise on the region's growth.
The Taiwanese company is also looking into bidding for the government's megaprojects that involve intelligent transportation systems, in order to offset slow consumer spending.
"The Asean Economic Community can widen the market and growth opportunity for us in Cambodia, Laos, Myanmar and Vietnam," said Alan Chiang, managing director for Thailand and Indochina.
Developing Thailand as the logistics and spare parts hub of Indochina can shorten the period for its after-sales service in Indochina, from 17-20 days to only three days.
Mr Chiang said Acer Thailand expected revenue from Indochina to account for 20% of the total this year, up from 15% last year.
The company will participate in the state's intelligent transport and smart city megaprojects this year.
Thailand's PC market, including desktop and notebook computers, is expected to remain flat this year as there are no signs of a domestic economic recovery in the short term, Mr Chiang said.
Last year, Thailand's PC market experienced positive growth, up 5% on sales of 2.5 million units, after facing contraction for several years.
PC sales of Acer Thailand grew 13.8% in 2015, higher than the industry's growth, thanks to the company's strategy of offering Acer devices preloaded with Windows 10 at special prices.
Last year, Acer retained its leadership of Thailand's notebook market, with a 31% share.
"We expect to sell 440,000 units out of the overall 1.2 million PCs this year," said Mr Chiang.
Acer is transiting to a more premium brand in the market, providing more innovations and higher average product prices and margins, he said.
Nitipat Praweenwongwuthi, Acer Thailand's marketing director, said the company was focusing on making smartphones for the middle and high-end consumer segments.
The company expects revenue growth from high-end products to increase significantly this year, accounting for 20% of the total, up from less than 5% last year.
The company has earmarked 1 million baht to promote its gaming PCs in another bid to offset the slump in PC sales.