Up to 35 million foreign visitors are expected in 2017, with revenue from tourism expected to exceed 2016, according to the Tourist Authority of Thailand.
"We are looking at 34 to 35 million foreign visitors this year," TAT governor Yuthasak Supasorn said on Wednesday. The governor added that revenue was expected at 1.8 trillion baht (US$50.7 billion) in 2017, up from 1.64 trillion in 2016, driven by spending from European visitors.
The TAT's forecast matches one given by the government this week.
Deputy Prime Minister Thanasak Patimaprakorn said on Monday that Thailand expects revenue from foreign tourists to rise 8.5% to 1.78 trillion baht this year because of an improved outlook for global tourism.
Last year, Thailand had 32.6 million visitors, a rise of nearly 9% from a year earlier.