THAI Smile is finally set to integrate its reservation system with that of parent Thai Airways International on Aug 1 after delays and inflated costs.
The change the reservation and ticketing system, from the present Navitaire system to the Amadeus Altea Suite, promises to increase booking efficiency, making it more convenient, accurate and faster.
The system will also support connectivity with other airlines, according to THAI Smile acting chief executive Wiwat Piyawiroj.
He said the system will be implemented in four key areas: reservation, ticketing, inventory and check-in for departure control.
This would result in greater efficiency of THAI Smile's passenger services and staff performance.
Since the Amadeus Altea system is designed to provide speed and automation, THAI Smile's passengers will receive more convenient and improved services, which will be especially helpful for customers in the event of disruptions and reaccommodating disrupted customers, Mr Wiwat said.
In addition, Amadeus Altea is also a modern passenger service system (PSS) based on world-class technology and used by more than 130 leading airlines.
Therefore, by adopting Amadeus Altea, the company is taking into consideration the benefits of end-to-end customer service as a material aspect.
Amadeus Altea has been used by larger network carriers like THAI, while the Navitaire software is a low-cost hosting platform popular with budget and hybrid carriers.
THAI Smile's migration is meant to create greater integration with THAI, which is seeking to have the group's subsidiary airlines, including Nok Air, operate as a team.
Adoption of the reservation system forms a key part of THAI Smile's growth strategy and transformation from a budget airline to a regional player.