Thailand was the only Asian country to make it into the top 10 most searched destinations on travel search engine Skyscanner in the first half of this year.
According to Skyscanner, the variety of destinations and activities suitable for various lifestyles and needs has enabled Thailand to remain a year-round hot destination for travellers.
"Our wealth of data indicates Thailand is an evergreen destination, attracting visitors both locally and internationally with our natural and cultural beauty," said Grace Areerat, marketing manager at Skyscanner Thailand.
Thailand's position as the only Asian country on the top 10 list is a reflection of efforts to promote it as a destination for locals and foreigners alike to travel to and within the country all year round.
The 10 most searched destinations from January-June by Skyscanner are in order: Spain, the US, Britain, Italy, Russia, Greece, Turkey, France, Germany and Thailand.
Additionally, Skyscanner's search data showed the top three trending destinations in Thailand were Bangkok, Phuket and Koh Samui.
With a 45% year-on-year increase in searches, Bangkok's highlights are world-class shopping complexes, renowned hospitality, an outstanding variety of cuisines and quality dining experiences, nightlife, events and entertainment.
Phuket, with a year-on-year search increase of 44%, is home to many high-end seaside resorts, spas and restaurants, great outdoor adventure activities and deep-sea diving as well as outstanding nightlife.
Witnessing a 39% year-on-year increase in searches, Koh Samui is packed with backpacker shanties on quiet stretches of sand and secluded Buddhist temples.