Chinese arrivals surge for Golden Week

Chinese arrivals surge for Golden Week

Chinese tourists pose with welcoming staff in traditional Thai costume at Suvarnabhumi airport, the main gateway for Chinese visitors.
Chinese tourists pose with welcoming staff in traditional Thai costume at Suvarnabhumi airport, the main gateway for Chinese visitors.

China's current national holiday, dubbed Golden Week, has pushed up the number of leisure travellers from Greater China to Thailand by 30% from the same period last year.

Aggregate arrivals from China, Hong Kong, Macau and Taiwan at Suvarnabhumi airport have reached 17,096 a day. Officials lump these arrivals into one count, although Taiwan does not mark the communists' Golden Week celebrations.

The numbers of booked flights from those places to Suvarnabhumi, the main gateway for Chinese arrivals, leapt 35% to 907.

Those flights, on a charter or scheduled basis, are operated by 25 international airlines.

The figures sourced from Airports of Thailand Plc provide a clear picture of arrivals to Thailand from Greater China during one of the latter's peak holidays.

The surge in arrivals has further underscored Thailand as one of Greater China's favourite holiday destinations.

Indeed, it shows the segment's resilience after the Aug 17 bombing at Bangkok's Erawan Shrine killed 20 people including several Chinese tourists.

The Tourism Authority of Thailand estimates spending by arrivals from Greater China during the period at 4.3 billion baht.

In a Hotels.com survey from September 2014, Bangkok ranked third among mainland Chinese tourists' top 10 Golden Week international travel searches, ahead of Phuket (sixth), Chiang Mai (eighth) and Koh Samui (10th).

The Association of Thai Travel Agents projects full-year Chinese arrivals to Thailand at 7 million.

Nadda Buranasiri, chief executive of long-haul budget carrier Thai AirAsia X, earlier shared a similar projection of 6-million-plus Chinese visitors. More than 4 million made their way to the country in the first half of the year.

The TAT has upgraded the country's gross arrivals in 2015 to 29.9 million from a prior forecast of 28.8 million and expects income from tourism to reach 1.44 trillion baht, up from 1.4 trillion.

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