TAT confident of online promotion strategy | Bangkok Post: business

Business > Tourism

Published: at
Online news: Tourism

This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.

Keep this article in your social bookmark:

Latest stories in this category:

Most Viewed

Gold fever hits northern river

LAMPANG : Gold prospectors are roaming Wang Nua district of the northern province of Lampang, hoping to strike it rich as gold deposits have been discovered there. Activities are now being planned to promote the little-known district as a new tourist ...

Forum

Your comments

John

Discussion 1 : 09/09/2010 at 08:23 AM1
Before the TAT start making predictions about the effectiveness of its so-called digital marketing campaign it needs to fix its website. The current attempt at remodeling it is a total disaster. It's not even possible to find a list of events by month in English.

Why is it that after all of these years TAT can't build a website to modern day standards? Why isn't there a detailed description of every event in English? Why isn't there contact information for each festival or event?

Someone is sucking huge amounts of money out of TAT for building a website that befits the technology skills of an Afghanistani goat herder.

The TAT website, as the face of Thailand tourism to the world, is a total embarrassment. It's use of social networking such as Twitter shows the organization has no knowledge at all of social networking. Whoever operates the Twitter account simply posts what they want and refuses to engage with anyone. Overall, TAT is a fail, fail, fail.