TOURISM
'Slow travel' pitched to ageing boomers
- Published: 19/08/2011 at 02:48 AM
- Newspaper section: Business
The Tourism Authority of Thailand (TAT) will introduce new "slow travel" tourism products designed with the twin phenomena of ageing baby boomers and growing environmental awareness in mind.
Western baby boomers _ people born during the demographic post-World War II baby-boom period and who grew up in the 1960s and 1970s _ represent a huge market and are considered high-end tourists.
Pattamat: Focus on green destinations.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.
About the author
- Writer: Chadamas Chinmaneevong
- Position: Reporter
