Hotels to offer deep discounts to restore traveller confidence

TOURISM

Hotels to offer deep discounts to restore traveller confidence

Published: 30/11/2011 at 02:40 AM
Newspaper section: Business

The Thai Hotels Association (THA) and the Tourism Authority of Thailand (TAT) are teaming up with an aggressive buy-one-get-one-free scheme, seeking to restore tourist confidence after the massive floods.

The initiative will begin Dec 15 and last for a month. More than 100 hotels nationwide will participate, and 26 global TAT offices will promote the campaign.

"THA hopes that this will help restore tourist confidence in time for the high season," said THA president Prakit Chinamourphong.

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About the author

: Writer: Chadamas Chinmaneevong; Position: Reporter

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falangsur
Post : 129
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Discussion 2 : 04/12/2011 at 08:14 AM2
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There are indeed some short term programs needed - but the main problem facing the hotel industry is the large supply of rooms that continues to come on line despite what will now be 3-4 years of dismal tourist growth/revenue. The economic crisis of 2008/2009, our own political mess in 2010, and now the floods have caused major problems - yet the number of hotel rooms continues to grow rapidly. Thai hotels provide a great bargain - but I do not understand how they can discuss 5-10% price increases when supply increases leading to increased competition for tourists. Long term solutions are all about preventing further floods, reducing political tensions, protecting the environment (particularly in our beach areas), and reducing crime.
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upena
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Discussion 1 : 30/11/2011 at 12:25 PM1
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Thai economics - no tourists - raise your rates.
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Hotels to offer deep discounts to restore traveller confidence | Bangkok Post: business