TRAVEL & TOURISM
Centel to tap budget market as AEC looms
New brand will cater to working travellers
- Published: 22 Aug 2012 at 00.00
- Newspaper section: Business
Central Plaza Hotel Plc (CENTEL) is set to launch a budget hotel brand by the end of next month, a move aimed at accommodating growth under the Asean Economic Community (AEC) from 2015.
The SET-listed operator of Centara Hotels & Resorts plans to operate at least 20 budget hotels in 2016.
Ronnachit Mahattanapreut, the senior vice-president for finance and administration at Centel, said vibrant low-cost airlines and the single economic community of the AEC will be factors boosting tourism in the region.
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