The tourism sector must halt its seeming "race to the bottom" and try to retain those tourists willing to spend money but not at the expense of society or the environment, say experts.
Udom Srimahachota, vice-president of the Western Chapter of the Thai Hotels Association (THA), urged Thai hotels to invest more in environmentally friendly services to retain European tourists concerned about their ecological footprint.
He was speaking at a recent low-carbon tourism seminar hosted by the German Agency for International Cooperation. "Large numbers of European tourists no longer go to Pattaya, as it has become a place just for gratification and entertainment. Phuket and Koh Samui too are seeing a disappearance of tourists," said Mr Udom, adding that Scandinavian tourists tend to be the most environmentally conscious.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.