TAT targets independent travellers via web trio | Bangkok Post: business

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TAT targets independent travellers via web trio

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The Tourism Authority of Thailand (TAT) is joining hands with Google, TripAdvisor and Zizzee to promote its products next year. 

The cooperation, announced yesterday, aims to increase the number of free independent travellers (FITs) by at least 10% next year.

Many travellers prefer to plan their trips and search for information via the internet. Tourism-related online reviews are trusted more than advertising or promotions as the number of FITs worldwide significantly increases.

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