TOURISM
KTC preparing online one-stop services site to serve holidaymakers
- Published: 15 Jan 2013 at 00.00
- Newspaper section: Business
The credit-card market leader Krungthai Card Plc (KTC) is building its internet platform to provide one-stop services to the tourist market, capitalising on growing internet spending.
"Internet spending using KTC credit cards has increased thanks to the rapid growth of internet users the past few years, as more Thais are accustomed to spending over the internet," said Pittaya Vorapanyasakul, executive vice-president for travel and leisure marketing of KTC, the credit-card subsidiary of state-owned Krung Thai Bank.
In 2012, tourism-related spending over the internet by KTC clients accounted for some 30% of the company's total spending, an increase of 25% from the year before.
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