The Tourism Authority of Thailand (TAT) will introduce new marketing campaigns aimed at boosting travel over the coming peak hot season to ensure it meets this year's domestic tourism revenue goal of 453 billion baht.
Visitors walk over a pool filled with suffering souls in hell at Wat Rong Khun in Chiang Rai. The spot is one among several popular Buddhist symbols that attract dhamma tourism travellers. SAYANT PORNNANTHARAT
It will try to give an alternative meaning to "full moon" with its Full Moon Meditation campaign in a bid to send a message that the lunar event is good for more than just partying.
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