Rakuten Travel Inc, Japan's largest online travel site, is gearing up to add customers in Asia and cash in on strong regional tourism growth.
"We aim to expand our business outside the home country, especially in Asia, thanks to sound economic growth and increased internet use," said Yoshi Yamada, vice-chairman of Rakuten Travel, a subsidiary of Rakuten Group.
Rakuten Travel has rapidly expanded its global footprint, setting up 12 offices since 2002. In 2008 the firm set up a local office in Thailand, touted as the first in Southeast Asia.
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