Despite falling 40,000 arrivals short of its target of 1 million tourists last year, the government of the Maldives says the rise in visitors from Asia should help it achieve the milestone this year.
Asian tourists now account for about 40% of all arrivals to the Indian Ocean archipelago, giving hotel operators from the region a better opportunity to tap into this growth market.
“We are trying to diversify our market and attract more investors and tourists from Asia, instead of relying heavily on the European market. It is obvious that there has been a great increase in the number of Asians who are willing to pay for holidays and vacations in the past few years,” said Ahmed Salih, permanent secretary to the Ministry of Tourism, Arts and Culture, during his recent visit to Bangkok.
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