In shift, TAT zeroes in on segments | Bangkok Post: business

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In shift, TAT zeroes in on segments

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The Tourism Authority of Thailand (TAT) will join hands with private operators to restore tourist confidence after the mass rallies by using different campaigns for different markets. 

The upcoming promotional campaign will focus on market segments, unlike previous campaigns that had a broader coverage.

The TAT and tourism operators have informed international tourists about the main protest areas, which are located only in Bangkok, while other popular tourist destinations such as Phuket, Chiang Mai and Pattaya remain safe for travel.

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