Planeloads of foreign travellers are shaking up the tourism and hospitality sector in Myanmar. Local hoteliers and tour operators must adapt to meet the coming boom and possible higher competition for international investors, who also aim to chase after the big inflow of tourism dollars.
“Being a local is already a brand in itself, without having to try so hard to create an identity. However, you now need to work very hard to deliver your service at its best,” Yinn Myo Su, managing director of Inle Princess Resort told Asia Focus during a recent interview in Yangon
“You need to be transparent and reliable in operating business, otherwise you will not be able to stay in the competition.”
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