The Tourism Authority of Thailand, owner of Thailand Privilege Card Co (TPC), has approved a revised Elite Card membership target of 317 members worth 311 million baht, down from 1,300 members and 2.6 billion baht.
TPC president Apisit Chuenchompoo said the lower projection was due to the recent domestic turmoil, which hurt tourism in the first five months of this year.
As of yesterday, the company had sold just 41 Elite Card memberships. It needs to sell 276 more to meet the target for fiscal 2014 ending Sept 30.
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