Display Technical Data

 

Printing: Rotary web-fed offset.
Screen:100 lines per inch
Artwork: For same size reproduction.
Instructions: Must be clearly marked on the order form.
Registration: Films for colour adverts should have centre register marks outside the trim area and should be in exact register with one piece for each colour.

Proofs: Colour proofs must be supplied along with film positives.
Separation: All colour separations must be supplied in the form of positive films.Negative films are used for B/W artwork.

Dimensions
Page size
Print area
Columns per page
Column width
Column height
22 3/4" X 15 1/2"
21 1/2" x 14 3/4"
12 cols.
1 1/8
21"
(578 mm x394 mm)
(546 mm x 375 mm)
(29 mm)
(533 mm)
Acceptable Artwork Widths
2 columns
4 columns
6 columns
8 columns
12 columns
Height
2 3/8"
4 3/4"
7 1/8"
9 3/4"
14 3/4"
20"
(60 mm)
(121 mm)
(181 mm)
(248 mm)
(375 mm)
(508 mm)

* Publisher's estimate

* Advertisements with odd column widths not accepted.

Bangkok Post Display offers many benefits for advertisers.
For further information, please contact the International Advertising Department,
Tel: (662)240-3700 Ext. 1350
Fax: (662) 240-3788, (662) 240-3793
e-mail:
adoversea@bangkokpost.co.th

Bangkok Post Display Advertising Rates for 2005
Bangkok Post     (Baht)
Basic Rate (Per col.inch)   1,135
Preferred Pages      
Pages 2,3 and 5 (Per col. inch)   1,400
Fix Inside pages (Per col. inch)   1,250
Fix Center Spread (Per col, inch)   1,400
Center Spread 24 COL./ 29" X 20" ( 737 mm x 508 mm)  
Black & White     672,000
Full Colour     792,000
Full Pages 12 Col./ 14 1/2" X 20 (368 mm x 508mm)  
Black & White     272,000
Full Colour     332,000
Half Page/Horizontal 12 Col./ 14 1/2" X 10" (368 MM X 254 mm)  
Black & White     136,200
Full Colour     196,200
Half Page/Vertical 6 Col./ 7 1/8" X 20" (181 mm x 508 mm)  
Black & White     136,200
Full Colour     196,200
Junior Page 8 Col./ 9 5/8" x 13" (244 mm x 330 mm)
 
Black & White     118,040
Full Colour     178,040
Junior Page 8 Col./ 9 5/8,' X 15" (244 mm x 381 mm)
 
Black & White     136,200
Full Colour     196,200
Quarter Page 6 Col./ 7 1/8" x 10" (181 MM X 254 mm)  
Black & White     68,100
Full Colour     128,100
Spot Colour Surcharge      
1 basic colour per insertion (14 1/2" X 4")   15,500
2 basic colours per insertion (7 /8" X 4")  

31,000

Full colour Surcharge      
4 colours per insertion (14 1/2" x 10")  

60,000

News Section Position
(Full Colour)
 
     
Front page 12 Col, x 4" (4 5/8" x 7") Solus Right 120,000
Front page 6 col. X 4" (4 5/8" x 7") Solus Left 65,000
Back page 2 col. x 10"    

196,200

Business Section Position (Full Colour)      

Front page 12 col. x 4"

(14 1/2" x 4")   100,000

Front page 4 Col. x 7"

    53,500

Front page ear (2 1/2" X 2")

    15,000

Outlook Section Position

     
(Full Colour)      

Front page 12 Col. x 4"

(14 1/2" x 4")   100,000

Front page 6 col. x 4"

(7 1/8" x 4" )   53,500
Front page ear (2 1/2" X 2")     15,000

( 7% value added tax will be added to all rates )

REALTIME

Advertising Rates

Basic Rate (Per cot. inch)

  (Baht)
950
Preferred Pages    

Pages 3.5

  1,135
Position B/W FC

Island (4 Col. x 7")

45,000 60,000

Solus (4 Col. x 7")

35,000 53,500

Ear (2 1/)" X 2")

8,000 15,000

Strip (12 Col. x 4")


100,000
Inside-Page    
12 Col. x 4   65,000

 

   
4 Col. x 5"   25,000

Spot Colour Surcharge

     
1 basic colour per insertion   15,500

2 basic colours per insertion

  31,000

4 basic colours per insertion

  60,000

Classified Dimensions    
Page size 22 3/4" x l5 1/2" (578 mm x 394 mm)  
Print area 20" x 14 3/8" (508 mm x 365 mm)  
Columns per page 10 columns  
Column Widths:    
1 column 1 3/8" (35 mm)
2 columns
2 3/4" (70 mm)
3 columns 4 1/4" (108 mm)
4 columns 5 3/4" (146 mm)
5 columns 7 1/4" (184 mm)
6 columns 8 5/8" (219 mm)
7 columns 10 1/8" (257 mm)
8 columns 11 5/8" (295 mm)
9 columns 13" (330 mm)
10 columns 14 3/8" (365 mm)

Classified Weekly Special Feature    
Tours & Packages Guide    
Every Thursday in Horizons section of the Bangkok Post.  
1-month contract Bht.350 per column inch  
6-month contract Bht.280 per column inch  
12-month contract Bht.220 per column inch  
     
Classified Advertising Rates    
Section and conditions Rate per column inch per insertion  
Personnel Wanted    
Daily Rate Bht.1,090  
(10% surcharge for front page)
Plus for every 3 consecutive days' insertion of same advert, the following 5 days are free.
     
Spot Colour Bht.8,000 per insertion  
Full colour Bht.35,000 per insertion  

Property, General Adveritsement and Announcement
1 or 2 days Bht.1,070 per col. inch  

Plus for every 3 consecutive days, the following 2 insertions are given free.
Additionally, for every 4 consecutive days insertion, 3 additional insertions are given free and for 5 days + 5 days free.

6 months consecutive days Bht. 495 per col. inch  
12 months consecutive days Bht. 405 per col. inch  

* 7% VAT will be added. No volume discount.


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