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Skin care — read with care
There are many different types of articles in any day’s issue of the Bangkok Post – something to appeal to every kind of reader.
The stories here in feature focus normally come from the lifestyle and entertainment section, Outlook, or the Friday weekend section real.time. Even in those sections there is variety in the styles of writing. You’re going to explore one of those kinds of writing here today.
You can see from the pictures with the story that this is a feature about skin care products – certainly a topic of interest for young and not so young readers. And these days, men are becoming as much interested in good appearance and healthy skin as women.
Clearing the way
If you think about it, producing skin care products involves a lot of science, so you will find science and skin chemistry terms in the story. Here are those you should be familiar with before you begin reading so you can concentrate on the ideas:
sebaceous: producing a substance like oil in the body
As you read
You should always be thinking as you read, so here are some questions to keep in mind:
After you’ve read
If you are a careful reader, you will have noticed that this sounds a bit like an advertisement. Words like “deep cleansing oil”, “Regular usage of the product will…”.
Clues to the source of the information come in phrases like “The product … is claimed to employ special technology…”? and “La Prairie emphasises that skin care serums are…”. In fact, the information comes to real.time from press releases – documents prepared by a company to announce new products.
Did you notice many references to natural ingredients in the skin care products? Natural is an important selling point nowadays. So the companies like to emphasise those points.
The word “ecosystem” is used. Check the usual meaning below. Why do you think the word is used about your skin?
You won’t find the word “Sebustop” in your dictionary. Where do you think it comes from?
Check the meaning of serum again. Now look at the way it is used in the story. Why does the advertiser use it that way?
Does all this mean that this is a bad article full of information you can’t trust? No, certainly not. What did you learn about caring for your skin, for example? An article like this can also make you a more informed shopper by introducing different products.
The important thing is to be a critical reader. Think about where the information comes from. Ask yourself if there is more to the story than what is in the article. For example, are there other ways to help keep your skin healthy?
This type of article is sometimes called an advertorial. Can you explain why?
OUR STORY FROM THE BANGKOK POST