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This column is for self-study or classroom use and gives guided help with reading the wide variety of writing styles and topics that appear as feature articles in the Bangkok Post. The lessons include background information, skill-building practice and vocabulary explanations.
August 22, 2006

The baht in your pocket

INTRODUCTION
Purchasing power means what we can buy with the same amount of money in the two countries. Some countries might seem wealthy, but the high price of goods in the country might actually make the people living in the country seem poor.

Conversely, people in a developing country may not earn a lot of money by international standards, but living costs may be so little that people live a very comfortable life. Today's article is about the relative purchasing powers, living expenses, and earnings that people face in different cities and countries around the world.

The "Big Mac Index" is a popular and easy to understand measure of purchasing power, which compares the price of Big Mac hamburgers at McDonald's stores in different countries.

Questions

1. Which city's residents have the highest purchasing power in the world? Which cities are close runners up?
2. What do wages in a city, region, or country need to be adjusted for if you are going to compare them?
3. Roughly, how many times more work do Nigerians in Africa have to do to buy a Big Mac than workers in a typical American city?
4. What percentage of the most expensive cities are in Europe?
5. In which cities is housing very expensive?
6. What reduces take home earnings in northern Europe?
7. What was the main factor causing change from the last survey?
8. In which cities did people work the longest and shortest?
9. In what regions of the world do people tend to work more?

Answers

1. Tokyo. The cities of Los Angeles, Sydney, London, and Toronto are close.
2. Wages in a city, region, or country need to be adjusted for the prices you pay there; what you can actually buy with your wage. For example, wages in Bangkok have to be quite a bit higher to make life in Bangkok as comfortable as life in Chiang Rai or other provincial towns.
3. Roughly seven times more work. (13 minutes / 90 minutes = 6.9)
4. Of the 10 cities listed, eight cities are in Europe. (Oslo, London, Copenhagen, Zurich, Geneva, Dublin, Stockholm, and Helsinki)
5. New York and London.
6. Social security and taxes.
7. Changes in exchange rates, especially the weaker dollar.
8. People worked the longest in Seoul and the shortest in Paris.
9. In Asia people tend to work a lot. They tended to work about 50 days a year more than in Paris.



OUR STORY FROM THE BANGKOK POST

Big Mac benchmark

It takes the average Bangkokian 46 minutes to earn a Big Mac

This may look like a lot of money, but how many hamburgers will it buy?EPA

Geneva - Residents of Tokyo have the highest purchasing power in the world, edging out people in Los Angeles, Sydney, London and Toronto, according to a new survey by the Swiss banking giant UBS that uses the Big Mac as its benchmark.

Tokyo scored at the top of the survey, which aims to eliminate variables such as exchange rates, even though it is one of the most expensive cities in the world, UBS said in its recent "Prices and Earnings" report.

"Wages only become meaningful in relation to prices - that is, what can be bought with the money earned," it said.

The bank calculated the "weighted net hourly wage in 14 professions" and divided it into the local price of "a globally available product," for which it chose McDonald's flagship hamburger.

"On a global average, 35 minutes of work buys a Big Mac," it said. "But the disparities are huge: in Nairobi, one-and-a-half hours' work is needed to buy the burger with the net hourly wage there. In the US cities of Los Angeles, New York, Chicago and Miami, a maximum of 13 minutes' labour is needed."

In Tokyo, it takes a mere 10 minutes. Bogota, Colombia, came in last among the 70 cities surveyed at 97 minutes.

Bangkok, at 46 minutes to earn the price of a Big Mac, was one of the bottom 10 ranked countries. The UBS survey, conducted every three years, rated Oslo, Norway, as the most expensive city, on the basis of the cost of a basket of 122 goods and services, excluding rent. It was followed by London; Copenhagen, Denmark; Zurich, Switzerland; Tokyo; Geneva; New York; Dublin, Ireland; Stockholm, Sweden; and Helsinki, Finland.

The least expensive cities were Manila, Philippines; Delhi; Buenos Aires; Bombay and Kuala Lumpur. UBS said that if the cost of housing was included, "life is particularly expensive in London and New York."

The bank also compared wages. In that contest Copenhagen was top, with an index of 118.2. For that comparison, New York - in fifth place - was taken as the base with an index of 100. Second place went to Oslo, followed by Zurich and Geneva. London was in sixth, followed by Chicago, Dublin, Frankfurt and Brussels.

At the other end was Delhi with an index of 6.1.

"In the cities of western Europe and North America, workers in 14 representative professions earn a gross hourly wage averaging $18 (673 baht); in the eastern European and Asian cities examined, the figure was only $4-5."

But taxes and social security payments take a big bit in northern Europe.

Rankings were similar to the last survey in 2003, with changes resulting largely from shifts in foreign exchange rates, the study said. New York and Chicago dropped in the expensive cities ranking, mostly due to the weaker dollar.

"Shanghai and Beijing, meanwhile, remain comparatively inexpensive despite an economic boom because the national currency, the renminbi, has so far resisted pressures to appreciate."

Workers in Seoul, South Korea, work the longest. Those in Paris have the shortest working week. "Based on a 42-hour work week, Asian workers labour about 50 days a year more than their peers in Paris," the study said. AP

edge out
only just beat

flagship
the most important thing produced by a company

gross hourly wage
how much you earn per hour, before deductions (e.g., for tax and insurance)

social security
money provided by the government to support unemployed people, disabled people and the elderly, among others

a big bit
a large part

weaker dollar
when the dollar is worth less than it used to be, if compared to other currencies

appreciate
increase in value

peers
people of the same age or social position

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Last modified: August 21, 2006