Mooving with the times
The Thai-Danish Dairy Farm is almost 50 years old and has big plans to rebrand itself as a 'city of fun' for a new generation of visitors
- Published: 17/12/2011 at 05:19 AM
- Newspaper section: News
After nearly half a century of supplying raw milk to the country, the state-run Dairy Farming Promotion Organisation (DPO) wants a change of image by reinventing its brand.
A tourist enjoys nursing a calf with a bottle at Thailand’s first dairy farm. THITA MATEO
Since its establishment in early 1962, the organisation - which is the main player in the country's raw milk production and Thai-Danish dairy products - is undergoing its first-ever major overhaul of its brand and marketing strategies.
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About the author
- Writer: Chaloempong Phanthupo
