Bridging past, present and future | Bangkok Post: feature

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Bridging past, present and future

Barom Bhicharnchitr muses on the past, the art and the retail experience of Central Embassy

Art is the last stage of luxury, or so believes Barom Bhicharnchitr, creative and marketing director of Central Embassy _ the latest newbie of Central Retail Corporation Ltd (CRC) _ that is likely to prompt Ploenchit junction to snatch the crown of shopping mecca from Ratchaprasong.

Barom Bhicharnchitr, creative and marketing director of Central Embassy.

The son of Yuwadee Chirathivat, president of CRC, and Worachai Bhicharnchitr, Barom is, like the Central Embassy project he's in charge of, a bridge between the old and new generations, connecting and making the best of both to create a new experience.

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About the author

columnist
Writer: Samila Wenin
Position: Muse Editor

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