PEOPLE
Privileged to do business
Daranee Charoen-Rajapark, managing director GfK MarketWise, talks about pioneering market research in Thailand
Thailand Tatler recently honoured Daranee Charoen-Rajapark as the woman who has made a significant difference for Thai business and society in the field of marketing. Receiving the prestigious award encouragingly starts off her 30th year in market research.
PHOTO: ANUSORN SAKSEREE
Seventeen years of this fruitful career were dedicated to running her own company, MarketWise, which in 2011 merged with GfK, one of the largest global research companies, based in Germany.
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About the author
- Writer: Kanokporn Chanasongkram
- Position: Reporter
