Officially launching on February 24th, NOWNESS will present an exclusive daily premiere of the most inspiring stories influencing contemporary arts and global lifestyle. Ever evolving and forward thinking, NOWNESS will offer dynamic ways of exploring the world of luxury.
The formation of NOWNESS, a new LVMH brand, reflects its desire to offer an editorial website that covers the full spectrum of luxury and the art of living with the level of creativity, innovation and passion for which the world’s leading luxury group is known. Working with the most revered minds in creative culture, NOWNESS takes a highly authored approach to previewing the latest in fashion, art, cinema, music, design, travel, and the world of luxury. Each day, the site will premier one story that is as timeless as it is timely.
Visitors will be able to enjoy featured work by leading artists such as Wong Kar-Wai, Patti Smith, Francesco Vezzoli, Raf Simons, John Galliano for Dior, and Nick Cave.
Beautifully and intelligently designed, in addition to inspiring and entertaining its users, NOWNESS will also benefit the artists and brands it features by linking them to a sophisticated and powerful global audience of opinion-makers whose lifestyle is naturally assimilated by digital culture.
NOWNESS is curated by an international team of editors as an essential reference point and resource for experiencing high-end fashion, culture and global events digitally. NOWNESS is an innovative space where ideas are first and foremost, dedicated to collaborating with the most creative designers, artists, writers and thinkers across the full spectrum of the luxury industry and world. Reflecting the commitment to offering a wide range of experiences, NOWNESS’s content is editorially independent, and will include experiences and collaborations with many creative individuals and brands in and outside the LVMH Group.
NOWNESS will offer a technologically advanced approach to showcasing the best of fashion, art, culture and travel will allow the site to incorporate high speed, graphically intense slideshows, short films, videos, interviews and interactive projects. NOWNESS will introduce the reader to a new world of ideas, delivering multi-faceted stories and exclusive content. NOWNESS will tailor recommendations for stories to reflect readers' preferences as they browse the content archive.
For further information, please contact,
T: (646) 845-4758 | F: (212) 605-9923
Victoria Weld/Molly Morse
Kekst and Company
T: (212) 521-4800
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